Wilden
The Discovery
Wilden came to us with a bold idea. They wanted to make professional landscape architecture accessible through a simple online service. The mission was bigger than just gardens though… It was really about helping people reconnect with nature, starting right at home.
The Design
To build out the wider visual identity, I spent time gathering Will’s original notes and sketches from the gardens he designed. The way he highlighted, circled, and marked ideas on the fly had its own creative rhythm, so I used that style as the foundation for the visual language. It created a natural consistency between how he works and how the brand looks, making the whole thing feel unmistakably “WILDEN”.
The Delivery
Delivery for Wilden was about giving them confidence and independence. We built simple, flexible templates so they could stay consistent without a designer. Using bird’s-eye garden layout shapes, we created containers for text and paired them with illustrative icons — elements that evolved naturally into a wider visual identity.
