Unincorporated Coffee Roasters
The Discovery
Unincorporated Coffee came to us during a period of rapid growth. They were expanding across the States and needed a brand that could scale with them. The mission wasn’t just to sell coffee — it was to bring a bold, unconventional experience to coffee lovers. Our job was to refine, not reinvent, what made them special.
The Design
The goal was evolution, not replacement. We refined their existing logo, keeping its wild personality but strengthening it so it could lead the brand across packaging, signage, merch, and digital spaces. The typography followed suit — worn, imperfect, and full of edge — reinforcing their hands-on spirit and unapologetically unconventional identity.
The Delivery
Everything was built with usability and flexibility in mind. We created a toolkit of assets that worked across multiple materials and touchpoints, from bags and mugs to digital content and store interiors. The system helped the team stay consistent while leaving room for expression — a brand that could grow without losing attitude.
Testimonial
We absolutely loved the process and the calibre of work this fine human being delivered. By process we mean, the willingness to make sure that we were happy and utterly satisfied with the final product was very comforting.
