Team Thirteen
The Discovery
Team 13 had a strong reputation but as they grew, their brand clarity slipped. The business evolved faster than the brand. They were great at telling other people’s stories but struggled with their own. Our role was to help them reconnect with who they were, what they stood for, and how they wanted to show up.
The Design
The design direction came from Matt’s story. Team 13 was originally his teenage ski crew — full of friendship, fun, and adventure — and that became the pulse of the brand. We leaned into retro ski-inspired colours and a hand-drawn, slightly imperfect type style influenced by Matt’s love of indie and horror films. It felt nostalgic, creative, confident, and a little rebellious.
The Delivery
Delivery focused on making the brand easy to use in motion. We built animation-ready assets, title cards, and adaptable graphics. We also created customisable pitch and presentation decks to help them communicate clearly and consistently. Everything was designed for flexibility so the identity could evolve naturally across merch, stickers, and future gear.
