Affinity
This project was full of incredible collaboration:
- Identity & project lead: Design By Twist
- Hype Reel: ManvsMachine
- Typeface: Ohno
- Symbol + Wordmark Craft: Rob Clarke
- Ethos Badges: Made By James
The Discovery
Affinity was preparing to change the world of pro creative software forever with its latest version ready to launch. Now part of the Canva family, it was time to give the industry’s secret weapon a radical new identity… one built using its own tools.
The Design
We were brought on by the Affinity team to create a set of ethos badges that stayed true to their punk-hearted attitude. We were given true creative freedom to bring their six core company values to life through a series of bold, expressive badges crafted directly inside Affinity Designer.
The Delivery
Huge thanks to the Affinity and Canva brand team… especially Cat van der Werff, Tom Carey, and Erin Schaffer.
